Rabu, 04 Juni 2014

download materi Business Communication



           Business Communication
           Business Communication
           The Medium
           The Medium
            How the communication is to be made
            Important to select an appropriate medium for the message:
            Need to consider the needs of the sender, the nature of the receiver and the aims of the communication
            Inappropriate medium can be a barrier to effective communication
           Value
           Value
           Vast majority of problems in business are caused by ineffective communication in one form or another
           Businesses essentially human focused organisations
           Value of good communications therefore inestimable
           To Whom?
           To Whom?
            Who the communication is aimed at
is an important factor:
            The nature of the medium and the content may depend on who it is aimed at
            Necessity of being sensitive
to the receiver
            Should communication be formal
or informal?
            E.g.

           To Whom
            E-mail communication:
       Does it need to adhere to normal rules
of spelling, punctuation and grammar?
       Is it appropriate to use text speak?
        Is this OK 4U or is txt 1 stp 2fr?
       Are there different rules for different situations?
       How do you know what the receiver expects?
       What damage can be caused by inappropriate e-mail messages?
           Type
             Type of message may be an important factor in determining the medium, content, approach, etc.
             Good news?
             Bad news?
             Information?
             Instruction?
             Each of the above may require a different approach and a different medium.
           The Message
           The Message
           What is the communication designed to achieve?
           This needs to be considered carefully to judge the best method of delivery and to judge the effectiveness of the feedback as to whether the message has been successful.
           Role of ICT
           Role of ICT
           ICT has brought many advantages but also has its limitations:
      It enables speedy communication
      It can be cheap and save on costs (e.g. videoconferencing)
      It can be expensive in hardware requirements
      It can seem impersonal
      It can be abused
           Barriers
           Barriers
           Anything that prevents successful communication from occurring
           Complex and multi-layered
           Can be technical or generated
by the medium used, etc. but:
           Main problem is human behaviour and psychology, e.g.
           Emotional Interference
              A significant factor influencing successful communication
              Emotions - anger, frustration, happiness, enthusiasm, need to be defensive, desire to be assertive, etc.
              Body language says far more about communication than we ever realise!


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