• Business Communication
• Business Communication
• The Medium
• The Medium
• How the communication is to be made
• Important to select an appropriate medium for the message:
• Need to consider the needs of the sender, the nature of the receiver and the aims of the communication
• Inappropriate medium can be a barrier to effective communication
• Value
• Value
• Vast majority of problems in business are caused by ineffective communication in one form or another
• Businesses essentially human focused organisations
• Value of good communications therefore inestimable
• To Whom?
• To Whom?
• Who the communication is aimed at
is an important factor:
is an important factor:
• The nature of the medium and the content may depend on who it is aimed at
• Necessity of being sensitive
to the receiver
to the receiver
• Should communication be formal
or informal?
or informal?
• E.g.
• To Whom
• E-mail communication:
– Does it need to adhere to normal rules
of spelling, punctuation and grammar?
of spelling, punctuation and grammar?
– Is it appropriate to use text speak?
• Is this OK 4U or is txt 1 stp 2fr?
– Are there different rules for different situations?
– How do you know what the receiver expects?
– What damage can be caused by inappropriate e-mail messages?
• Type
• Type of message may be an important factor in determining the medium, content, approach, etc.
• Good news?
• Bad news?
• Information?
• Instruction?
• Each of the above may require a different approach and a different medium.
• The Message
• The Message
• What is the communication designed to achieve?
• This needs to be considered carefully to judge the best method of delivery and to judge the effectiveness of the feedback as to whether the message has been successful.
• Role of ICT
• Role of ICT
• ICT has brought many advantages but also has its limitations:
– It enables speedy communication
– It can be cheap and save on costs (e.g. videoconferencing)
– It can be expensive in hardware requirements
– It can seem impersonal
– It can be abused
• Barriers
• Barriers
• Anything that prevents successful communication from occurring
• Complex and multi-layered
• Can be technical or generated
by the medium used, etc. but:
by the medium used, etc. but:
• Main problem is human behaviour and psychology, e.g.
• Emotional Interference
• A significant factor influencing successful communication
• Emotions - anger, frustration, happiness, enthusiasm, need to be defensive, desire to be assertive, etc.
• Body language – says far more about communication than we ever realise!
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