Rabu, 04 Juni 2014

download materi Business Communication



•           Business Communication
•           Business Communication
•           The Medium
•           The Medium
•            How the communication is to be made
•            Important to select an appropriate medium for the message:
•            Need to consider the needs of the sender, the nature of the receiver and the aims of the communication
•            Inappropriate medium can be a barrier to effective communication
•           Value
•           Value
•           Vast majority of problems in business are caused by ineffective communication in one form or another
•           Businesses essentially human focused organisations
•           Value of good communications therefore inestimable
•           To Whom?
•           To Whom?
•            Who the communication is aimed at
is an important factor:
•            The nature of the medium and the content may depend on who it is aimed at
•            Necessity of being sensitive
to the receiver
•            Should communication be formal
or informal?
•            E.g.

•           To Whom
•            E-mail communication:
–       Does it need to adhere to normal rules
of spelling, punctuation and grammar?
–       Is it appropriate to use text speak?
•        Is this OK 4U or is txt 1 stp 2fr?
–       Are there different rules for different situations?
–       How do you know what the receiver expects?
–       What damage can be caused by inappropriate e-mail messages?
•           Type
•             Type of message may be an important factor in determining the medium, content, approach, etc.
•             Good news?
•             Bad news?
•             Information?
•             Instruction?
•             Each of the above may require a different approach and a different medium.
•           The Message
•           The Message
•           What is the communication designed to achieve?
•           This needs to be considered carefully to judge the best method of delivery and to judge the effectiveness of the feedback as to whether the message has been successful.
•           Role of ICT
•           Role of ICT
•           ICT has brought many advantages but also has its limitations:
–      It enables speedy communication
–      It can be cheap and save on costs (e.g. videoconferencing)
–      It can be expensive in hardware requirements
–      It can seem impersonal
–      It can be abused
•           Barriers
•           Barriers
•           Anything that prevents successful communication from occurring
•           Complex and multi-layered
•           Can be technical or generated
by the medium used, etc. but:
•           Main problem is human behaviour and psychology, e.g.
•           Emotional Interference
•              A significant factor influencing successful communication
•              Emotions - anger, frustration, happiness, enthusiasm, need to be defensive, desire to be assertive, etc.
•              Body language – says far more about communication than we ever realise!


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